Report: With Greg Norman out, LIV Golf tabbing new CEO with major sports experience
With Greg Norman’s turbulent reign as the CEO of LIV Golf in the rearview mirror, a new report indicates that a former executive with the NHL and NBA is ready to assume the post as the league enters its fourth season.
According to a report at Sports Business Journal, Scott O’Neil has been tabbed to take over the league, which disrupted the sport as a whole, but has yet to gain major traction in the sports universe.
O’Neill served as the CEO of the Philadelphia 76ers and then added a similar role above the New Jersey Devils as part of Harris Blitzer Sports & Entertainment.
Norman’s tenure was stormy as the 20-time PGA Tour winner and former world No. 1 has butted heads with numerous organizations, made outlandish claims about the league’s ascension and even showed up at major events using tickets from a secondary market.
New Jersey Devils CEO Scott O’Neil. (Andy Marlin/Getty Images)
Although it’s yet to crack the TV market with a major network deal, LIV Golf announced 10 of the expected 14 for next year. Returning to the schedule are LIV Golf Chicago at Bolingbrook Golf Club from Aug. 8-10, LIV Golf Dallas at Maridoe Golf Club from June 27-29, LIV Golf Andalucia at Valderrama from July 11-13 and LIV Golf UK at JCB Golf and Country Club from July 25-27.
Two new venues will bring the league to Korea and Indiana for the first time. Jack Nicklaus Golf Club Korea will host LIV Golf Korea May 2-4 and The Club at Chatham Hills in Westfield, Indiana, will host LIV Golf Indianapolis from Aug. 15-17. The Indianapolis event will be the individual season finale, which was in Chicago this year.
Here’s a look at the known events on the LIV Golf schedule for 2025.
| Date | Tournament | Course | Location |
|---|---|---|---|
| Feb. 6-8 | Riyadh | Riyadh Golf Club | Riyadh, Saudi Arabia |
| Feb. 14-16 | Adelaide | The Grange Golf Club | Adelaide, Australia |
| March 7-9 | Hong Kong | Fanling Golf Course | Hong Kong |
| March 14-16 | Singapore | Sentosa Golf Club | Sentosa Island, Singapore |
| May 2-4 | Korea | Jack Nicklaus Golf Club Korea | Incheon, South Korea |
| June 27-29 | Dallas | Maridoe Golf Club | Carrollton, Texas |
| July 11-13 | Andalucia | Valderrama | Sotogrande, Spain |
| July 25-27 | UK | JCB Golf and Country Club | Rocester, England |
| Aug. 8-10 | Chicago | Bolingbrook Golf Club | Bolingbrook, Illinois |
| Aug. 15-17 | Indianapolis | The Club at Chatham Hills | Westfield, Indiana |
LIV Golf has directly impacted the PGA Tour, which now allocates millions more for its players through signature events and the Player Impact Program.
The tour pumped millions into its purses and billions into the game with a $3 billion deal with Strategic Sports Group that includes an initial investment of $1.5 billion into the launch of a commercial venture, PGA Tour Enterprises.
The Tour’s top money winner, Scottie Scheffler, saw his bank account grow by more than $54 million this year from his prize money and bonuses.
On the course, Jon Rahm, LIV’s most significant signing since the first season, won the 2024 individual championship joining previous champions Talor Gooch (2023) and Dustin Johnson (2022). Bryson DeChambeau became the second LIV golfer to win a major championship, capturing the U.S. Open. Brooks Koepka won the 2023 PGA Championship.
