Every year, as the Halloween decorations get put away and plans for Thanksgiving get finalized, equipment junkies smile because they know it’s the most wonderful time of the year. As the season of giving (and self-gifting) kicks off, golfers know they’re in for something special — discounts on gear that’s been just out of reach.
The boom in golf participation in 2020 and 2021 created high demand for gear at a time when many brand’s supply chains were stressed, leading to price increases. For the last few seasons, several manufacturers have priced their marque drivers around $600, fairway woods around $350 and sets of game-improvement and better-player irons well over $1,000 for seven clubs.
But for golfers eyeing premium equipment, the holidays mean a chance to grab big savings on top-tier clubs because, with 2025 equipment set to arrive in pro shops and golf specialty stores in the next 60 to 90 days, manufacturers and shop owners want to sell off inventories, drive sales and make room for next season’s gear. That means discounts.
If you are worried that buying a club that is about to be replaced by a newer model could mean missing out on a big performance gain, it’s okay. Improvements to golf equipment are almost always incremental. So, if you work with a good custom fitter and buy a driver or a set of irons that properly matches your swing, it is unlikely that you would see massive gains in distance from the next season’s driver. However, if your driver is five or six years old, you might see a big jump in distance, a tightening of your dispersion pattern and notice more forgiveness on mis-hits, but from one year to the next, the gains tend to be smaller.
A word of caution: Don’t let a discounted price tempt you into buying gear that doesn’t match your game. Getting a 15- or 20-percent discount on the wrong club is no bargain. Have the discipline to work with a good custom fitter to learn whether a discounted club is right for you or not.
Knowing that, here are several great deals on popular woods and irons.
