Social media phenomenon Min Woo Lee has yet to win on the PGA Tour but he did collect two international victories in 2023 at the SJM Macao Open and Fortinet Australian PGA Championship.
Lee, whose sister is LPGA player Minjee Lee, is a social media star with nearly a half-million Instagram followers and 275,000 more fans on TikTok.
And the persona of the native of Perth, Australia, has resonated with fans across multiple continents. He signed a deal with clothing company lululemon, which spawned an interesting campaign at the WM Phoenix Open, and he also played with the guys from Good Good prior to the 2024 American Express.
“They’re hitting this age range of like 18 to 30, young people that are starting to get into golf and it’s amazing for the sport,” Lee said of the round. “It only boosts the game. A lot of people love Good Good, and it’s nice to collab with them.”
Here’s a look at the phenom through the years:
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Min Woo Lee (right) and Curtis Luck as kids.
Min Woo Lee
Min Woo Lee plays his first shot on the first tee during Day 3 of The…
Min Woo Lee plays his first shot on the first tee during Day 3 of The Amateur Championship at Royal St. George on June 21, 2017 in Sandwich, England. (Photo by Tony Marshall/R&A/R&A via Getty Images)
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Min Woo Lee leads APA 2017
Min Woo Lee of Australia pictured during round 2 of the Asia-Pacific Amateur Championship at Royal…
Min Woo Lee of Australia pictured during round 2 of the Asia-Pacific Amateur Championship at Royal Wellington Golf Club, Wellington, New Zealand, on Friday, Oct. 27, 2017. Photographer: Moon Liu/AAC
Asia-Pacific Amateur Championship – Round One
SINGAPORE – OCTOBER 04: Min Woo Lee of Australia in action during the first round of…
SINGAPORE – OCTOBER 04: Min Woo Lee of Australia in action during the first round of the Asia-Pacific Amateur Championship at Sentosa Golf Club on October 4, 2018 in Singapore. (Photo by Stanley Chou/Getty Images)
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ISPS Handa Vic Open winners Min Woo Lee and Hee Young Park. (Photo: Golf Australia)
2023 Players Championship
Min Woo Lee slaps hands with youg fans watching the action between the 16th hole green…
Min Woo Lee slaps hands with youg fans watching the action between the 16th hole green and the tee box on hole 17 during first round action of the 2023 Players Championship at TPC Sawgrass in Ponte Vedra Beach, Florida. (Photo: Bob Self/Florida Times-Union)
Jki 030923 Bs The Players Thursday 07
Jki 030923 Bs The Players Thursday 07
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2023 Players Championship
Min Woo Lee of Australia looks on from the tenth hole during the third round of…
Min Woo Lee of Australia looks on from the tenth hole during the third round of THE PLAYERS Championship on THE PLAYERS Stadium Course at TPC Sawgrass on March 11, 2023 in Ponte Vedra Beach, Florida. (Photo by Richard Heathcote/Getty Images)
2023 Players Championship
Min Woo Lee of Australia reacts to his attempt for birdie on the 17th green during…
Min Woo Lee of Australia reacts to his attempt for birdie on the 17th green during the third round of THE PLAYERS Championship on THE PLAYERS Stadium Course at TPC Sawgrass on March 11, 2023 in Ponte Vedra Beach, Florida. (Photo by Sam Greenwood/Getty Images)
Syndication: Florida Times-Union
Fans try to get photos of Scottie Scheffler and Min Woo Lee as they are escorted…
Fans try to get photos of Scottie Scheffler and Min Woo Lee as they are escorted to the green on hole 17 during final round action of The Players Championship in Ponte Vedra Beach, FL, Sunday, March 12, 2023. Scottie Scheffler won out with a final 17 under par, a 5 stroke lead over the next closer competitor. [Bob Self/Florida Times-Union] Jki 031223 Bs The Players F 4
2023 Masters Par 3 Contest
Min Woo Lee grabs a club from his bag held by his wife, Clara, during the…
Min Woo Lee grabs a club from his bag held by his wife, Clara, during the Par 3 Contest at The Masters golf tournament at Augusta National Golf Club. Mandatory Credit: Rob Schumacher-USA TODAY Network
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2023 Masters
Min Woo Lee smiles after putting on the second green during the first round of The…
Min Woo Lee smiles after putting on the second green during the first round of The Masters golf tournament. Mandatory Credit: Danielle Parhizkaran-USA TODAY Network
THE PLAYERS Championship – Round Three
PONTE VEDRA BEACH, FLORIDA – MARCH 11: Min Woo Lee of Australia plays his shot from…
PONTE VEDRA BEACH, FLORIDA – MARCH 11: Min Woo Lee of Australia plays his shot from the 15th tee as fans look on during the third round of THE PLAYERS Championship on THE PLAYERS Stadium Course at TPC Sawgrass on March 11, 2023 in Ponte Vedra Beach, Florida. (Photo by Jared C. Tilton/Getty Images)
2023 AT&T Byron Nelson at TPC Craig Ranch
Min Woo Lee loses his balance as he plays a shot from an awkward stance on…
Min Woo Lee loses his balance as he plays a shot from an awkward stance on the tenth hole during the second round of the AT&T Byron Nelson golf tournament. Mandatory Credit: Raymond Carlin III-USA TODAY Sports
THE PLAYERS Championship – Final Round
PONTE VEDRA BEACH, FLORIDA – MARCH 12: Min Woo Lee of Australia during the final round…
PONTE VEDRA BEACH, FLORIDA – MARCH 12: Min Woo Lee of Australia during the final round of THE PLAYERS Championship at Stadium Course at TPC Sawgrass on March 12, 2023 in Ponte Vedra Beach, Florida. (Photo by James Gilbert/PGA TOUR via Getty Images)
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2023 PGA Championship – Round One
ROCHESTER, NEW YORK – MAY 18: Min Woo Lee of Australia plays his tee shot on…
ROCHESTER, NEW YORK – MAY 18: Min Woo Lee of Australia plays his tee shot on the 11th hole during the first round of the 2023 PGA Championship at Oak Hill Country Club on May 18, 2023 in Rochester, New York. (Photo by David Cannon/Getty Images)
2022 ISPS HANDA Australian Open: Day 4
MELBOURNE, AUSTRALIA – DECEMBER 04: Min Woo Lee plays a tee shot during Day 4 of…
MELBOURNE, AUSTRALIA – DECEMBER 04: Min Woo Lee plays a tee shot during Day 4 of the 2022 ISPS HANDA Australian Open at Victoria Golf Club on December 04, 2022 in Melbourne, Australia. (Photo by Darrian Traynor/Getty Images)
ISPS Handa Vic Open – Day Four
GEELONG, AUSTRALIA – FEBRUARY 09: Min Woo Lee of Australia kisses the trophy after winning the…
GEELONG, AUSTRALIA – FEBRUARY 09: Min Woo Lee of Australia kisses the trophy after winning the ISPS Handa Vic Open on Day Four at 13th Beach Golf Club on February 09, 2020 in Geelong, Australia. (Photo by Jack Thomas/Getty Images)
ISPS Handa Vic Open – Day Four
GEELONG, AUSTRALIA – FEBRUARY 09: (L-R) Premier of Victoria Daniel Andrews, Hee-young Park of South Korea,…
GEELONG, AUSTRALIA – FEBRUARY 09: (L-R) Premier of Victoria Daniel Andrews, Hee-young Park of South Korea, Min Woo Lee of Australia and Former Prime Minister of New Zealand John Key pose for a photo on Day Four of the ISPS Handa Vic Open at 13th Beach Golf Club on February 09, 2020 in Geelong, Australia. (Photo by Jack Thomas/Getty Images)
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ISPS HANDA UK Championship – Day Four
SUTTON COLDFIELD, ENGLAND – AUGUST 30: Min Woo Lee of Australia looks on during Day 4…
SUTTON COLDFIELD, ENGLAND – AUGUST 30: Min Woo Lee of Australia looks on during Day 4 of the ISPS HANDA UK Championship at The Belfry on August 30, 2020 in Sutton Coldfield, England. (Photo by Ross Kinnaird/Getty Images)
GOLF-CHN-ASIA-EPGA
Min Woo Lee of Australia plays a shot during the third round of the China Open…
Min Woo Lee of Australia plays a shot during the third round of the China Open golf tournament in Shenzhen, in China's southern Guangdong province on May 4, 2019. (Photo by STR / AFP) / China OUT (Photo credit should read STR/AFP via Getty Images)
ISPS Handa World Super 6 Perth – Day Four
PERTH, AUSTRALIA – FEBRUARY 17: Min Woo Lee of Australia reacts after defeating Gregory Bourdy of…
PERTH, AUSTRALIA – FEBRUARY 17: Min Woo Lee of Australia reacts after defeating Gregory Bourdy of France on the knock out hole to progress to the next round during Day Four of the ISPS Handa World Super 6 Perth at Lake Karrinyup Country Club on February 17, 2019 in Perth, Australia. (Photo by Will Russell/Getty Images)
ISPS Handa World Super 6 Perth – Previews
PERTH, AUSTRALIA – FEBRUARY 13: Min Woo Lee of Australia poses on the 3rd tee during…
PERTH, AUSTRALIA – FEBRUARY 13: Min Woo Lee of Australia poses on the 3rd tee during the Pro-Am of the ISPS Handa World Super 6 Perth at Lake Karrinyup Country Club on February 13, 2019 in Perth, Australia. (Photo by Paul Kane/Getty Images)
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Saudi International – Day Three
KING ABDULLAH ECONOMIC CITY, SAUDI ARABIA – FEBRUARY 02: Min Woo Lee of Australia in action…
KING ABDULLAH ECONOMIC CITY, SAUDI ARABIA – FEBRUARY 02: Min Woo Lee of Australia in action during the third round of the Saudi International at the Royal Greens Golf & Country Club on February 02, 2019 in King Abdullah Economic City, Saudi Arabia. (Photo by Ross Kinnaird/Getty Images)
2018 World Amateur Team Golf Championships – Eisenhower Trophy
Kildare , Ireland – 5 September 2018; Min Woo Lee of Australia during the 2018 World…
Kildare , Ireland – 5 September 2018; Min Woo Lee of Australia during the 2018 World Amateur Team Golf Championships at Carton House in Maynooth, Co Kildare. (Photo By Piaras Ó Mídheach/Sportsfile via Getty Images)
World Super 6 Perth – Day Four
PERTH, AUSTRALIA – FEBRUARY 11:(EDITORS NOTE: A polarizing filter was used for this image.) Min Woo…
PERTH, AUSTRALIA – FEBRUARY 11:(EDITORS NOTE: A polarizing filter was used for this image.) Min Woo Lee of Australia watches his tee shot on the 4th hole during day four of the World Super 6 at Lake Karrinyup Country Club on February 11, 2018 in Perth, Australia. (Photo by Paul Kane/Getty Images)
2016 Australian Open – Day 3
SYDNEY, AUSTRALIA – NOVEMBER 19: Min Woo Lee of Australia plays his approach shot on the…
SYDNEY, AUSTRALIA – NOVEMBER 19: Min Woo Lee of Australia plays his approach shot on the 3rd hole during day three of the Australian Open at Royal Sydney Golf Club on November 19, 2016 in Sydney, Australia. (Photo by Matt King/Getty Images)
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2023 Travelers Championship
Min Woo Lee plays his shot from the third tee during the first round of the…
Min Woo Lee plays his shot from the third tee during the first round of the Travelers Championship golf tournament. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
2023 Travelers Championship
Min Woo Lee plays his shot from the first tee during the third round of the…
Min Woo Lee plays his shot from the first tee during the third round of the Travelers Championship golf tournament. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
2023 Genesis Scottish Open
Min Woo Lee of Australia looks on from the ninth green during the Pro-Am prior to…
Min Woo Lee of Australia looks on from the ninth green during the Pro-Am prior to the Genesis Scottish Open at The Renaissance Club on July 12, 2023 in United Kingdom. (Photo by Andrew Redington/Getty Images)
Horizon Irish Open – Day Four
Min Woo Lee of Australia plays his second shot on the 10th hole during Day Four…
Min Woo Lee of Australia plays his second shot on the 10th hole during Day Four of the Horizon Irish Open at The K Club on September 10, 2023 in Straffan, Ireland. (Photo by Richard Heathcote/Getty Images)
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2023 Zozo Championship
Min Woo Lee of Australia reacts after a tee shot on the 10th hole during the…
Min Woo Lee of Australia reacts after a tee shot on the 10th hole during the pro-am prior to the ZOZO Championship at Narashino Country Club on October 18, 2023 in Inzai, Chiba, Japan. (Photo by Lintao Zhang/Getty Images)
2023 ZOZO Championship
Min Woo Lee of Australia walks out the tunnel to the 15th tee during the first…
Min Woo Lee of Australia walks out the tunnel to the 15th tee during the first round of ZOZO Championship at Accordia Golf Narashino Country Club on October 19, 2023 in Inzai, Chiba, Japan. (Photo by Lintao Zhang/Getty Images)
2023 ZOZO Championship
Min Woo Lee of Australia hits his third shot on the 18th hole during the first…
Min Woo Lee of Australia hits his third shot on the 18th hole during the first round of ZOZO Championship at Accordia Golf Narashino Country Club on October 19, 2023 in Inzai, Chiba, Japan. (Photo by Lintao Zhang/Getty Images)
2023 Australian PGA Championship
Min Woo Lee of Australia during day three of the 2023 Australian PGA Championship at Royal…
Min Woo Lee of Australia during day three of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 25, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
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2023 Australian PGA Championship
Min Woo Lee of Australia celebrates victory during day four of the 2023 Australian PGA Championship…
Min Woo Lee of Australia celebrates victory during day four of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 26, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
2023 Australian PGA Championship
Min Woo Lee of Australia interacts with the crowd on the 17th hole whilst wearing a…
Min Woo Lee of Australia interacts with the crowd on the 17th hole whilst wearing a chefs hat during day four of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 26, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
2023 Australian PGA Championship
Min Woo Lee of Australia celebrates victory during day four of the 2023 Australian PGA Championship…
Min Woo Lee of Australia celebrates victory during day four of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 26, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
2023 Australian PGA Championship
Min Woo Lee of Australia interacts with the crowd on the 17th hole whilst wearing a…
Min Woo Lee of Australia interacts with the crowd on the 17th hole whilst wearing a chefs hat during day four of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 26, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
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2023 Australian PGA Championship
Min Woo Lee of Australia poses with the Joe Kirkwood Cup after victory during day four…
Min Woo Lee of Australia poses with the Joe Kirkwood Cup after victory during day four of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 26, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
2023 Australian PGA Championship
Min Woo Lee of Australia takes part in the victory presentation after victory during day four…
Min Woo Lee of Australia takes part in the victory presentation after victory during day four of the 2023 Australian PGA Championship at Royal Queensland Golf Club on November 26, 2023 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
2023 Australian PGA Championship
Min Woo Lee of Australia reacts following his victory on the final day of the Australian…
Min Woo Lee of Australia reacts following his victory on the final day of the Australian PGA Championship at the Royal Queensland Golf Club in Brisbane on November 26, 2023. (Photo by Patrick Hamilton/AFP)
2023 Australian PGA Championship
Min Woo Lee of Australia reacts following his victory on the final day of the Australian…
Min Woo Lee of Australia reacts following his victory on the final day of the Australian PGA Championship at the Royal Queensland Golf Club in Brisbane on November 26, 2023. (Photo by Patrick Hamilton/AFP)
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2023 ISPS HANDA Australian Open
Min Woo Lee of Australia celebrates making a Birdie on the 18th hole during the ISPS…
Min Woo Lee of Australia celebrates making a Birdie on the 18th hole during the ISPS HANDA Australian Open at The Australian Golf Course on December 01, 2023 in Sydney, Australia. (Photo by Mark Metcalfe/Getty Images)
Syndication: Desert Sun
Min Woo Lee speaks to the media during an interview at PGA West in La Quinta,…
Min Woo Lee speaks to the media during an interview at PGA West in La Quinta, Calif., Jan. 17, 2023.
Syndication: Desert Sun
Min Woo Lee gestures to the crowd after a birdie on the 15th green of the…
Min Woo Lee gestures to the crowd after a birdie on the 15th green of the Nicklaus Tournament Course at PGA West during the first round of The American Express in La Quinta, Calif., on Thursday, Jan. 18, 2024.
2024 Farmers Insurance Open
Min Woo Lee hits his shot from the second tee during the first round of the…
Min Woo Lee hits his shot from the second tee during the first round of the Farmers Insurance Open on the Torrey Pines South Course on January 24, 2024 in La Jolla, California. (Photo by Sean M. Haffey/Getty Images)
“\n\t\t\t\t\t\twindow[‘lawrence_dfp_desktop_gallery_poster-1709921518-3517-11-1709921518-3517-11’] = googletag.defineSlot( ‘\/7103\/SMG_Golfweek_OO\/300x250_1g\/sports\/golf\/general’, [‘fluid’, [300,250]], ‘acm-ad-tag-lawrence_dfp_desktop_gallery_poster-1709921518-3517-11-1709921518-3517-11’ ).addService( googletag.pubads().setTargeting( ‘title’, sdpTargeting.title ).setTargeting( ‘targetPaths’, sdpTargeting.targetPaths ).setTargeting( ‘fullPath’, sdpTargeting.fullPath ).setTargeting( ‘queryStr’, sdpTargeting.queryStr ).setTargeting( ‘domainName’, sdpTargeting.domainName ).setTargeting(‘cst_subsection’,[]).setTargeting(‘ssts_subsection’,[]).setTargeting(‘cst_section’,[\”sports\”]).setTargeting(\”referrer\”, \”\”).setTargeting(‘cst_topic’,[null]).setTargeting(‘build’,\”lawrence\”) ).setTargeting( ‘position’, [‘300x250_1g’] );\n\t\t\t\t\t\tgoogletag.display( ‘acm-ad-tag-lawrence_dfp_desktop_gallery_poster-1709921518-3517-11-1709921518-3517-11’ ); bidManager.addBidSlot({ slotID: \”acm-ad-tag-lawrence_dfp_desktop_gallery_poster-1709921518-3517-11-1709921518-3517-11\”, slotName: \”\/7103\/SMG_Golfweek_OO\/300x250_1g\/sports\/golf\/general\”, sizes : [‘fluid’,[300,250]] });\n\t\t\t\t\t\t\t\t bidManager.requestBid( ‘lawrence_dfp_desktop_gallery_poster-1709921518-3517-11-1709921518-3517-11’ );”
2024 Farmers Insurance Open
Min Woo Lee of Australia looks on from the first green during the final round of…
Min Woo Lee of Australia looks on from the first green during the final round of the Farmers Insurance Open at Torrey Pines South Course on January 27, 2024 in La Jolla, California. (Photo by Sean M. Haffey/Getty Images)
PGA: The Open Championship – Third Round
Jul 22, 2023; Hoylake, ENGLAND, GBR; Min Woo Lee lines up his putt on the 17th…
Jul 22, 2023; Hoylake, ENGLAND, GBR; Min Woo Lee lines up his putt on the 17th green tees off during the third round of The Open Championship golf tournament at Royal Liverpool. Mandatory Credit: Kyle Terada-USA TODAY Sports
Syndication: Arizona Republic
Feb 5, 2024; Scottsdale, Ariz., U.S.; PGA golfer Min Woo Lee practices during the first day…
Feb 5, 2024; Scottsdale, Ariz., U.S.; PGA golfer Min Woo Lee practices during the first day of the WM Phoenix Open at TPC Scottsdale. Mandatory Credit: Michael Chow-Arizona Republic
2024 Cognizant Classic in The Palm Beaches
Min Woo Lee of Australia walks on the third hole during the second round of The…
Min Woo Lee of Australia walks on the third hole during the second round of The Cognizant Classic in The Palm Beaches at PGA National Resort And Spa on March 01, 2024 in Palm Beach Gardens, Florida. (Photo by Douglas P. DeFelice/Getty Images)
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2024 Cognizant Classic
Min Woo Lee, right, talks with his caddie on the fifth tee during the final round…
Min Woo Lee, right, talks with his caddie on the fifth tee during the final round of the Cognizant Classic in The Palm Beaches golf tournament. (Photo: Reinhold Matay-USA TODAY Sports)
Syndication: Palm Beach Post
Min Woo Lee lines up a putt on the 14th green at the Cognizant Classic in…
Min Woo Lee lines up a putt on the 14th green at the Cognizant Classic in The Palm Beaches at PGA National Resort & Spa on March 4, 2024 in Palm Beach Gardens, Florida.
Min Woo Lee lululemon
Min Woo Lee talks with a fan at the lululemon outlet at Kierland Commons in Scottsdale,…
Min Woo Lee talks with a fan at the lululemon outlet at Kierland Commons in Scottsdale, Arizona. (Photo: Tim Schmitt/Golfweek)
2024 Arnold Palmer Invitational
Min Woo Lee hits his drive on the tenth tee during the first round of the…
Min Woo Lee hits his drive on the tenth tee during the first round of the Arnold Palmer Invitational golf tournament. Mandatory Credit: Reinhold Matay-USA TODAY Sports
