LPGA hires former PGA Tour VP Jody Brothers to lead Epson Tour

The LPGA has announced Jody Brothers as its new chief business and operations officer for the Epson Tour. Brothers has worked for the PGA Tour since 2007 and takes over for Mike Nichols, who left the Epson Tour last summer.

“We are thrilled to welcome Jody Brothers to the LPGA Executive Leadership Team as our Epson Tour Chief Business and Operations Officer,” said LPGA commissioner Mollie Marcoux Samaan. “Jody’s extensive experience at every level of the golf industry coupled with his true passion for the professional developmental tours make him the ideal leader for continued growth of the Epson Tour.

“In this newly defined role, Jody will oversee all aspects of the Tour, inside and outside the ropes. We are confident that under Jody’s leadership, we will maximize value for Seiko Epson Corporation and our committed partners and tournaments while offering our players with the best opportunity to reach their peak potential and realize their dream of playing on the LPGA Tour.”

Last Thursday, the Epson Tour released its 2023 schedule, which includes 22 tournaments and a total record prize fund of $4.9 million.

epson e1673295067626

Courtesy Epson Tour

Brothers most recently served as vice president of business development at the PGA Tour, leading his team in identifying, pitching and negotiating multi-year title sponsorships and official marketing partnerships, navigating elements including league rights, television and digital media, player sponsorships and investment in local tournament assets such as hospitality and on-site branding.

“After 16 years with the PGA Tour, I am very excited to join the LPGA team and spend the next part of my career working on the women’s side of the game,” said Brothers. “I believe deeply in the growth of the game of golf, particularly the promotion of women in our sport and the quest for equality amongst professional athletes. The Epson Tour provides opportunities for talented athletes from across the globe to compete and improve as they seek their ultimate dream of playing on the LPGA Tour and I can’t describe how excited I am for the opportunity to lead this Tour.”

Brothers played college golf at California State University, Chico and graduated with a degree in marketing. He played professionally on the Dakotas Tour, the Pepsi Tour and the Golden State Tour before working as a club pro at Butte Creek Country Club, Mount Shasta Resort and Canyon Oaks Country Club in Northern California.

Brothers joined the PGA Tour in 2007 as the director of business development at TPC San Antonio, later becoming general manager of TPC Stonebrae and TPC Harding Park, tournament director of The Stonebrae Classic, executive director of The First Tee campaign for 10 Million Young People, senior director of tournament business affairs on the Korn Ferry Tour and vice president within the Office of the Commissioner.

Optimized by Optimole