PGA Tour’s fall event in Napa gets new title sponsor
That didn’t take long.
When the PGA Tour announced the fall portion of its schedule on the Monday of British Open week, it noted that Fortinet, the title sponsor of the Tour’s fall event at Silverado Resort in Napa, California, had opted out of its title sponsorship agreement after only three years of a six-year deal. The Tour initially announced the tournament would take place this year from Sept. 12-15, with the sponsorless name of the Napa Valley Golf Championship.
But just a few weeks later, the Tour has closed a deal with Procore Technologies, a leading global provider of management software for the construction industry, to assume the title of the kick-off to the FedEx Cup Fall. It will be named the Procore Championship.
The Tour event dates to 2007, with the event moving from CordeValle Golf Club in San Martin to Silverado Resort and Spa in Napa in 2014. All four rounds of the tournament will be televised on Golf Channel, featuring a 156-player field. Sahith Theegala is the defending champion. The California-based company is making its first foray into the professional golf space.
“We are thrilled to welcome Procore to the PGA Tour family as title sponsor of an event that offers a unique combination of PGA Tour golf and hospitality in a setting that only Napa Valley can offer,” said Chief Competitions Officer Tyler Dennis. “Sahith Theegala’s first PGA Tour win in Napa last year in front of dozens of friends and family was one of the great storylines of the season, and we are excited to have the Procore Championship lead off year two of the FedExCup Fall.”
“We are honored to partner with the PGA Tour as the title sponsor of the Procore Championship,” said Sarah Hodges, who is the chief marketing officer for Procore. “This partnership reflects our commitment to community and innovation, two values that are deeply ingrained in both construction and golf. We look forward to kicking off the 2024 FedExCup Fall Season with the Procore Championship and supporting the Napa Valley community through this prestigious event.”
